I don’t want to confuse you or leave you in any doubt, however, the reality is that most LinkedIn profiles are off-key! Please don’t get offended but this is just the reality. Job searching is a grind. And the longer you’re at it, the worse it seems to get.
Imagine opening your LinkedIn profile and seeing numerous messages from Companies or Recruiters that want to get to know you. Instead of you applying through job boards like thousands of others, they want to tell you about opportunities in their business.
So is your LinkedIn profile working with you or against you? Here are 5 reasons you might not be getting hired and how you can fix them.
- Your Linkedin Headline — 220 characters to tell the world what you can do!
LinkedIn is a search engine. And when a Hiring Manager or Recruiter uses it to search for someone they plug in keywords, LinkedIn then predicts what is MOST relevant to that search. The more you plug in words that they might use for your profession — the HIGHER your relevancy.
2. You’re doing the hard slog:
I call this the one-way funnel because you’re probably just applying for loads of jobs wherever you can. You follow up with the recruiters and you chase them down because you know how to apply for jobs online, on LinkedIn, or on job sites — right? However, this is a CV/Resume strategy, can I say loud and clear that this is not a job search strategy!!!
In order to create a two-way funnel, you need to get job offers coming to you. You need to be attractive enough that companies are seeking YOU out, not just the other way around! LinkedIn is a fab tool for doing this and attracting attention to yourself.
But posting to LinkedIn is not enough, so if you think that’s all you need to do…
3. It is more than a makeover!
If you think that once you’ve tweaked your LinkedIn profile you will suddenly start getting found as if by magic — then I will just say that there is no such thing as a free lunch. If you think that you’re suddenly going to be drowning in job offers in your inbox, then I’m afraid you may be a little disappointed.
You see, you’ve got to first have a great profile (this is the bait — a bit like fishing) but you also need to utilise the huge great database that IS LinkedIn. In order to take advantage of all that LinkedIn has to offer, you need to make the most of the company and recruitment searches as well as your existing and potential connections.
4. You are not well networked or active on the platform
it is truly clear the profiles that have been set up are rarely checked again! Having minimal connections, incomplete sections, and out-of-date work experience are all big no’s when it comes to LinkedIn. When I was an agency recruiter I would be very unlikely to contact you via LinkedIn messages on one of these profiles as I couldn’t be sure it was a platform you checked regularly.
It is important to engage on the platform meaningfully. If you are not confident yet to post something, then interact with others on there. Like and comment on posts that resonates with you (remember you are representing yourself professionally) or share an article about something happening in your industry or at your work.
Lastly, connect with people in your industry or who work in companies you are interested in.
5. Let your keywords work for you
Again, as with generic titles, job titles that you know do not align with the industry should be explained further. Always think about what terms will be used to search for you when adding keywords to your profile.
You also can add up to 50 skills that showcase your area of expertise on your profile, and make you easier to find!
In conclusion, job searching is a grind. And the longer you’re at it, the worse it seems to get. It can be so discouraging to put yourself out there and get rejected over and over again or be met with radio silence. Never give up!
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